Clothing and other forms of bodily decoration are significant elements of human culture. The direct contact between design and body creates a public face wherein the wearer can visibly display their identity to the world. Modern fashion designers are interested in the unique image that distinct cultural motifs can provide for contemporary clothes. In Kazakhstan, national costumes have for a long time reflected the details of people’s lives and traditions. Today, the country’s traditional style has reemerged in the everyday wardrobe of its people. Several years ago it was almost impossible to imagine millennial teenagers buying and proudly wearing national clothing. But today’s Kazakh designers have transformed the scene, creating high-quality, unique wear while also preserving cultural heritage. Their influence on new generations has reinforced the idea that it is possible to at once be fashionable and pay homage to your roots.