In the context of the capitalist marketplace, one can argue that the feminism projected in Bulletin’s retail setting is not feminism at all, but rather a combination of signs and a culmination of associations that suggest a depoliticized, but feminist-branded feel. The aesthetically pleasing products of Bulletin are powerful, however, because they provide consumers the language to think about social and political ideas, which consumers then use to construct and solidify their own decontextualized feminist identities.
The Internet has wrapped us all in a cocoon of social media, drawing us closer to each other in ways unimaginable even a century ago. It allows us to marvel at the glory of ancient and faraway civilizations; reading their literature and gazing at their artwork provides a glimpse into the lives of our ancestors. But this globalization has not halted the irreversible destruction of our shared culture, as political movements like IS, the Taliban, and the 2003 U.S. invasion of Iraq make poignantly clear. Will we cherish the monuments of humanity’s creativity, and stop their demolition, or will we continue to allow usurping ideologies to trample on the only relics we can truly take pride in as a collective species?