Feminism

Commodified Feminism and the Female Body: A Case Study of Bulletin

Commodified Feminism and the Female Body: A Case Study of Bulletin

In the context of the capitalist marketplace, one can argue that the feminism projected in Bulletin’s retail setting is not feminism at all, but rather a combination of signs and a culmination of associations that suggest a depoliticized, but feminist-branded feel. The aesthetically pleasing products of Bulletin are powerful, however, because they provide consumers the language to think about social and political ideas, which consumers then use to construct and solidify their own decontextualized feminist identities.